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Questionnaire
for DA Web Site
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This
questionnaire is designed to help us customize and deliver a
dynamic presentation specifically tailored to meet the needs
of your group. The more background data you can afford me,
allows us to better serve your group. If time is critical send
me as much as you can now and you can always come back to this
page and provide me with updates. |
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Company Information
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Name of
organization:
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What are the
primary products / services you offer?
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What is your
“unique selling position” in your market?
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What is the
most common objection you face in the marketplace?
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Who are your
competitors in your market?
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What is your
organization’s mission statement?
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What are the
unique features of your organization / industry?
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Have there
been any big changes in your organization in the last year?
(Mergers, layoffs, acquisitions, etc.)
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What
sensitive areas should be avoided?
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Event Information
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| Date and time of presentation: |
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| Number expected to attend: |
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| Length of presentation: |
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What specific
objectives and results are desired from Dick’s involvement
in your meeting?
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What is the
theme or specific purpose of the meeting?
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What are the
top three challenges currently facing your group?
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What job
functions are these audience members responsible for?
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What are
their greatest concerns?
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What are
their greatest opportunities?
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What are
their backgrounds and attitudes?
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What areas of
performance are in need of improvement?
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What are the
most significant things on their minds as they come to the
meeting?
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Are there any
catch phrases or expressions that are unique to this group?
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Please
provide three to five names and phone numbers of key audience
members Dick can contact to get additional perspective.
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What speakers
have you hired in the past?
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What topics
did they cover?
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How well were
they received?
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What takes
place immediately before and after Dick speaks?
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Who should
Dick contact upon arrival at his hotel?
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What is
appropriate attire for Dick at your meeting?
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What else
should I know about your organization that would make this
program more meaningful?
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Please
Provide:
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Company
newsletters
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Meeting
agenda
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Programs
and any other printed material that has been distributed to
the audience in order to determine their levels of
expectation for this meeting
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